Ad Age and Automotive News Award Benzel-Busch with 2025 Global Automotive Marketing Award

A Celebration of Our Customers, Our Team, and the Ownership Experience We Believe In

We’re thrilled to share some exciting news: Benzel-Busch has been named the winner of the 2025 Global Automotive Marketing Award for Best Dealership Marketing by Ad Age and Automotive News.

This recognition means a lot to us, not simply because it celebrates great creative work (special shoutout to our partners at Looney Content & Loop Studios) but because it honors something deeper: the way we show up for our customers.

At Benzel-Busch, marketing isn’t about clever taglines or creativity for creativity’s sake. For us, it begins with a simple human truth: we’re all imperfect. We make mistakes, we forget things, life gets messy and buying or maintaining a vehicle shouldn’t make that harder. Our goal is to tell the truth about that shared experience, and to show how we genuinely work to make one of life’s biggest purchases more enjoyable, easier, and built on long-lasting reliability and value. As a family-run network of dealerships, we’re committed every day to making the luxury ownership experience more transparent, more human, and more reassuring.

The campaign taps into the idea that luxury isn’t just the car you drive, it’s the confidence you feel when you buy it, service it, and live with it. And because we all have our flawed, wonderfully relatable moments, the commercials lean into humor, not just to entertain, but to make the benefits resonate more deeply. By spotlighting everyday slip-ups with warmth and wit, the campaign shows how the right protection plan can offer real peace of mind.

What Sets the Benzel-Busch Experience Apart

Whether you visit Benzel-Busch, Mercedes-Benz of Orange County, or Genesis of Englewood, you’ll find one guiding principle: put the customer first, always. From personalized concierge service to expert-certified technicians, everything we do is designed to make ownership easier, clearer, and more enjoyable.

That commitment is also reflected in our service programs including the Benzel-Busch Protection Plan, which is included with every new vehicle purchase.

The Benzel-Busch Protection Plan Includes:

• Dent & Ding Repair: Paintless dent removal to help your vehicle stay looking new.
• Key/Remote Replacement: Coverage for lost or damaged keys and 24/7 lockout assistance.
• Road Hazard Tire Protection: Repair or replacement coverage for tire damage caused by potholes or debris.

These protections aren’t add-ons, they’re part of our promise. When you choose Benzel-Busch, you’re choosing long-term peace of mind.

A Win Shared With You

Awards are wonderful, but the reason we’re celebrating today is you. Your trust, loyalty, and willingness to engage with us in new and creative ways made this campaign possible.

We’re honored to have earned this recognition, and even more honored to continue delivering an ownership experience worthy of it.

Here’s to excellence, innovation, and many more miles together. And if you haven’t seen the commercials in the campaign, we invite you to view them here.