Miami was Just the Beginning

At Benzel-Busch, Mercedes-AMG isn’t just what we sell—it’s what we believe in.

That’s why we’ve been following Kimi Antonelli’s remarkable rookie season with excitement. At just 19 years old, he’s quickly established himself as one of Formula 1’s most promising young talents, bringing fresh energy to the Mercedes-AMG PETRONAS Formula One Team.

And on May 3, we had the opportunity to experience one of the season’s defining moments together.

For Mercedes-Benz enthusiasts, there could not have been a better race to experience together. When Mercedes-AMG PETRONAS Formula One Team secured a commanding P1 finish with Antonelli and a strong P4 from Russell, the room erupted.

Now, as Antonelli continues his remarkable season and adds to his growing list of victories, we’re reminded just how special that Miami afternoon was. The excitement in the room wasn’t just about a race win. It was about witnessing a defining moment in a young driver’s extraordinary journey. Sixteen races still to go. The season is his to define.

Moments like this are why motorsport matters. The precision. The performance. The passion shared by everyone watching.

“Racing and the Mercedes-Benz spirit have always been inseparable. Days like this are a reminder of exactly why.”

Featured Partner: Lorige

The event wasn’t only about what was happening on the track. Guests were treated to an exclusive presentation by the team from Lorige — one of the most extraordinary watch brands in the world, and for good reason. Lorige timepieces are crafted from actual racing car brake discs — specifically the carbon/carbon composite material sourced from track-tested race cars. This isn’t a metaphor. The case of each BL-Endurance watch is physically carved from the brake pads of real race cars, including the LMP2 car that won the 24 Hours of Le Mans in 2020. Three years of research and development went into working with this extraordinary material for the first time in watchmaking history. 

The Lorige team walked guests through the brand’s origin story, its partnership with Geneva’s Timeless SA watchmakers, and its remarkable collection. Holding one of these watches, knowing what it’s made from, is an experience unlike anything else in horology.

Learn more at Lorige →

Watch the Recap

Beyond the race itself, the afternoon was defined by the people in the room, conversations between enthusiasts, shared stories, new connections, and a collective appreciation for performance, craftsmanship, and innovation.

That sense of community has always been at the heart of Benzel-Busch.

As the Formula 1 season continues, so will the experiences we create for the clients and enthusiasts who expect more from their dealership experience — and from the brand they drive.

The Benzel-Busch Lifetime Promise

At Benzel-Busch, ownership extends far beyond the showroom. Through exclusive experiences, personalized service, and a commitment to lasting relationships, our Lifetime Promise means being part of something bigger — long after you drive home.