Privacy Policy

Benzel Busch Motorcar Corp and each of its subsidiaries and affiliated entities under common ownership and control (together, the “Dealership,” “we” or “us”) respect your privacy. This policy explains what personal information we collect when you visit our dealerships or our websites, or use any of our products and services, how we use and share it, and the choices and rights you have.

It applies to all visitors and customers, including those who apply for or receive financing for personal, family or household purposes. Some of our processing is governed by federal law, including the Gramm-Leach-Bliley Act (15 U.S.C. 6801 et seq.) and the Fair Credit Reporting Act (15 U.S.C. 1681 et seq.) and their regulations, which may mean that information is not subject to a state privacy law. State-specific rights apply to residents of that state. We review every request described below; where a law does not require us to fulfil one and we choose to, that does not oblige us to fulfil others.

Your choices on this website

Analytics and advertising measurement on this site are on by default. You can turn either off at any time under Your Privacy Choices — the link is in the footer of every page. Turning off “Targeted advertising & data sharing” is the “Do Not Sell or Share My Personal Information” opt-out, and it also stops the hashed contact sharing described below. If your browser sends a Global Privacy Control signal, we treat it as that opt-out automatically. Your choice is kept for twelve months in a cookie on this browser.

Information we collect

What we collect depends on how you deal with us; most visitors share far less than this list. We generally collect veteran status, for example, only when you qualify for a military rebate.

• Identifiers, such as your name, postal address, email address, phone number, IP address, driver’s license or passport number, Social Security number (for credit applications), cookies, pixel tags and similar identifiers.
• Customer records, such as signatures, insurance policy numbers, credit and debit card numbers, bank account numbers, financial and credit information, and descriptions from government identification.
• Commercial information, such as the vehicles, products, services and repairs you purchased, leased or considered, vehicle titles and registrations, and other purchasing history.
• Internet activity, such as the pages you view and how you interact with our websites, applications and advertisements.
• Approximate location, such as your city or postal area, derived from your IP address.
• Audio, video and electronic records, such as photographs, recorded calls, voicemails, and chat conversations, including conversations with our automated chat assistant.
• Age and veteran status, such as date of birth and military status, used to determine eligibility for military and similar rebates and to comply with the Military Lending Act.
• Professional or employment information, such as your job title, employer and employment history, for example on a credit application.
• Inferences, such as your vehicle preferences and purchasing interests, drawn from the information above.

Some laws treat certain information as “sensitive.” We collect the following only in the situations described, and only with your consent where the law requires it:

Where it comes from

• You, directly: through our website forms and chat, and in person on applications, forms and contracts.
• Our websites and advertising, automatically, through cookies and similar technologies.
• Vehicle manufacturers we are franchised with, and their captive finance companies.
• Credit reporting agencies such as Experian, TransUnion and Equifax, when you apply for credit.
• Online lead providers and third-party automotive websites that send us inquiries.
• Advertising networks, marketing agencies and social media networks such as Facebook and Instagram.
• Customer data platforms, analytics, call tracking and sales prospecting tools.
• Government entities such as the Department of Motor Vehicles.
• Insurance companies, tow companies and vehicle subscription services, in connection with a vehicle or a claim.

How we use it

• Responding to you and serving you: answering inquiries, scheduling service, providing customer service, and maintaining and servicing your vehicle and accounts.
• Processing transactions and providing financing: completing purchases and leases, verifying your information, taking payment, arranging financing, and confirming eligibility for manufacturer rebates.
• Advertising and marketing: sending offers and promotions by mail, email, phone or text where you have agreed, and showing and measuring our advertising.
• Analytics and improvement: understanding how our websites and services are used, counting visits and ad impressions, and improving our tools.
• Security and fraud prevention: detecting security incidents and protecting against fraudulent, malicious or illegal activity, including automated abuse of our forms.
• Legal obligations and claims: complying with law and record-keeping rules, and defending against or responding to claims, including claims involving a vehicle manufacturer.

In the context of employment, we also use personal information to administer claims and benefits and to conduct lawful employee drug testing.

What happens when you use this website

• Forms. When you ask about a vehicle, request a price, schedule a test drive or send any other form, we deliver what you entered to the customer relationship management system of the store you chose so a member of staff can reply, and keep a copy in our own systems. We record the consent you gave on the form, including any consent to text messages.
• How you arrived. We keep a first-party record of how you reached the site — the campaign or referring site, and any advertising click identifier in the link, such as Google’s or Meta’s — for up to 90 days, and attach it to any form you send. This lets us tell which advertising produced an inquiry.
• Analytics. We use Google Analytics to understand, in aggregate, how the site is used.
• Advertising tags. Our marketing agency places tags from advertising networks such as Google and Meta on the site to measure our ads and show you relevant ones elsewhere. Some of this measurement may be sent to a server our agency operates, which forwards it to those networks. If you have opted out, advertising tags other than Google’s do not run, and Google’s run in a restricted mode that does not use advertising cookies.
• Tools run by others. Online buying, financing and service-scheduling tools on the site may be operated by third parties (for example, our digital retailing and service scheduling providers). What you enter in them is collected under their terms as well as ours.
• Chat. See Our chat assistant.

Measuring our advertising with hashed contact information

When you send us a form on this site and you have not opted out of targeted advertising, we convert your email address and phone number into hashed values. Hashing is a one-way transformation that turns them into a fixed code, so the original email address and phone number are not sent in readable form.

We may share these hashed values, together with the advertising click identifier from your visit, with advertising platforms such as Google and Meta. If you later buy or lease a vehicle from us, we may also report that the sale happened, with its date and value. The platforms compare the hashed values with ones they already hold for their own users so they can tell us, in aggregate, which ads led to inquiries and sales, and they may use the information to measure and improve the delivery of our ads. We check your choice again before anything is sent, and we keep the hashed values for no longer than 90 days.

Under some state laws this is “sharing” for targeted advertising. To stop it, turn off “Targeted advertising & data sharing” under Your Privacy Choices, or use Global Privacy Control.

Who we share it with

Service providers and contractors process personal information for us, under contract, for the business purposes above: records management companies, software vendors, customer data platforms and analytics providers, advertising networks and marketing agencies, website and hosting providers, and chat providers. We also disclose information to vehicle manufacturers and finance companies as needed to complete a transaction, to government agencies as required by law, and to others with your direction or consent.

Sale and sharing for targeted advertising. We may sell personal information, or share it for cross-context behavioral (“targeted”) advertising, with customer data platforms and analytics providers, advertising networks and marketing agencies, software vendors and vehicle manufacturers. You can opt out at any time; see Your privacy rights.

Your privacy rights

Depending on where you live, you may have the right to:

• Opt out of the sale of your personal information, its processing for targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects. On this website, use Your Privacy Choices or Global Privacy Control; for everything else, submit a request.
• Know and access the categories and specific pieces of personal information we have collected about you, and receive a copy in a portable format.
• Correct inaccurate personal information.
• Delete personal information we have collected about you, subject to legal exceptions. We will decline where deletion is exempt or conflicts with a state or federal law, such as a record-retention rule.
• Withdraw consent you have given for processing sensitive information.
• Not be discriminated against for exercising these rights.

To protect against fraud and identity theft, we verify your identity before acting on an access, correction or deletion request. Verification may combine a text message, an email, and questions about your interactions or transactions with us. If we cannot verify you, or what you provide does not match our records, we will deny the request. We respond within 45 days, and may extend that once by a further 45 days where reasonably necessary, in which case we will tell you. You may use an authorized agent; we may ask for proof of their authority.

Appeals. If we decline to act on your request, you may appeal by contacting us as described below with “Privacy appeal” in your message. We will respond within 45 days. If you are not satisfied with the outcome, you may contact your state attorney general.

How to submit a request

To exercise any of these rights, call (201) 567-1400 or email support@aceits.net. To opt out of targeted advertising on this website, you can also use Your Privacy Choices.

Global Privacy Control and Do Not Track

We honor Global Privacy Control (GPC). If your browser or an extension sends a GPC signal, we treat it as a request to opt out of the sale of your personal information and its use for targeted advertising, without you needing to click anything, and we record it so the opt-out stays in place on this browser even if the signal is later switched off. You can learn more about GPC at globalprivacycontrol.org. The older “Do Not Track” browser setting has no agreed standard, and this site does not currently respond to it; use GPC or Your Privacy Choices instead.

Cookies and similar technologies

We, our service providers and third parties such as advertising and social media companies use cookies and similar technologies (web beacons, pixels, scripts and local storage) to make the site work, remember your choices, understand how the site is used, and show and measure ads. We treat a cookie as “third-party” if it is set by, used by or shared with a third party, even when it carries our own domain.

• Essential cookies make the site work: your selected store, the forms you fill in, protection against automated abuse, your privacy choice, and our first-party record of how you arrived. They cannot be switched off on this site, and none of them is shared for advertising.
• Analytics cookies measure how the site is used, in aggregate. You can switch them off under Your Privacy Choices.
• Advertising cookies and pixels let advertising networks measure our ads and show you relevant ones elsewhere. You can switch them off under Your Privacy Choices or with GPC.

Your choice is stored in a cookie named bb_privacy for 12 months and applies to this browser on this device. Clearing your cookies clears the choice. Our choices control only the cookies this site deploys; to manage advertising cookies other companies have already placed, you can use the industry opt-out at optout.aboutads.info. Most browsers also let you block or delete cookies; the site will still work, though some features may not.

For how Google uses information from sites that use its services, see Google’s explanation; you can also opt out of Google Analytics across all sites with Google’s browser add-on.

Session replay. We or our vendors may use session replay tools, which reconstruct how visitors move through and interact with our websites, to understand and improve them. Depending on what you do on the site, this may capture information you enter, such as your name, phone number or email address on a form.

Our chat assistant

The assistant you reach from “Ask a Question” on this site is automated and uses artificial intelligence to answer from our website’s own content. We keep the questions you ask, the answers given, and technical information such as your IP address, to answer you, to review and improve the assistant, and to protect it from abuse. Please don’t enter sensitive information in it.

If you ask the assistant to have someone contact you, it collects your name, how you would like to be contacted, your message and your text-message consent, and sends them to the store as an inquiry, the same way as our forms. Other chat tools on our sites, operated by vendors on our behalf, may also store conversations and link them with the contact details you give.

Other important disclosures

Children. Our sites and services are not intended for children under 13. We do not knowingly collect personal information from children under 13 or provide it to any third party. If you are under 13, please do not give us any information.

Third-party sites. This policy does not apply to other companies’ websites, apps or services, including those we link to or recommend. Please read their privacy policies.

Security. We use reasonable administrative, technical and physical safeguards, including encryption in transit, and limit access to customer information to employees who need it for their job. No transmission over the internet is completely secure, so we cannot guarantee the security of information you send us. If a breach affects you, we will notify you as the law requires, which may be by email or a notice on our website.

Business transfers. If we are involved in a reorganization, merger, acquisition, divestiture, bankruptcy or sale of assets, your information may be transferred, and will remain protected by this policy or one that protects it to an equal degree.

Retention. We keep personal information for as long as we need it for the purposes above, including to meet legal and record-keeping requirements, and then delete or de-identify it. If you become an inactive customer, this policy continues to apply to the information we hold.

Dispute resolution and arbitration

Informal resolution first. By visiting our sites or using our services, you and the Dealership agree that if there is any controversy, claim, action, proceeding, demand or dispute arising out of or related to your visit to our sites, your use of our services, or the breach, enforcement, interpretation or validity of this Privacy Policy or any part of it (a “Dispute”), we will each first try in good faith to resolve it informally, by giving the other written notice describing the facts and circumstances of the Dispute and allowing thirty (30) calendar days to respond or resolve it. Send notice to us at 28 Grand Avenue, Englewood, NJ 07631; we will send notice to you at the address or email we have on file. This procedure is a condition that must be satisfied before either of us begins litigation or files a claim, except where the law prohibits it.

Arbitration and class action waiver. If a Dispute is not resolved through the informal procedure, we both agree that it will be decided by binding arbitration on an individual basis. In arbitration a neutral third party hears both sides and decides, instead of a judge or jury in court, and we both agree not to sue each other in court. This agreement is governed by the Federal Arbitration Act (9 U.S.C. §§ 1–16). The arbitration will be before a single arbitrator, whose decision is final and binding, under the American Arbitration Association’s Consumer Arbitration Rules (or its Commercial Arbitration Rules if you are a business), available at adr.org/rules. Disputes within the jurisdiction of small claims court are excluded, unless the amount in controversy exceeds that court’s jurisdiction. If you do not agree to this arbitration agreement and class action waiver, please do not use our services or visit our sites. If any part of it is found invalid or unenforceable, the rest still applies, and the arbitrator decides whether any part is invalid or unenforceable.

Other arbitration agreements. If this arbitration agreement conflicts with another arbitration agreement between you and us, such as one in a retail installment sale contract, purchase order, lease agreement or repair estimate, the other agreement governs.

Changes and contact

We may update this policy from time to time. When we do, we will post the new version here and change the date below.

For questions about this policy or our privacy practices, call (201) 567-1400 or email support@aceits.net. You can also write to us at 28 Grand Avenue, Englewood, NJ 07631.

Last updated October 9, 2026